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August 2021
NIKE – A lesson in building a multi billion dollar brand. Nike faced a number of ups and downs and restructuring in its promotion strategy and in 1986 the total sales touched a figure of 1 billion dollars. Nike as of 2018 is valued at around 90 billion. Building a brand and a loyal fan...
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HONDA: A lesson in setting dreams and overshooting them Honda’s core strength was building advanced engines and their wildly successful automobiles were just the byproducts of a well-executed product development plan with a carefully devised marketing strategy. The automobile industry is majorly dominated by either the Japanese or the Germans. While Germany stands for Luxury...
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Taking Microsoft from the desktops era to cloud and mobile era. Up until 2010 Microsoft enjoyed a demigod like status in the tech circle but soon things started to go downhill thereafter and just when the world was about to give up hopes on Microsoft- A senior executive from within Microsoft, of whom the world...
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FORGOTTEN HEROES behind Polio ERADICATION In 2011, WHO made an announcement that Poliomyelitis or Polio as it is widely known around the world has finally disappeared from the face of the earth. Again in 2014 WHO declared that India is finally free from Polio. Polio has been one amongst the most dreaded diseases of our...
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Dr.Devi Shetty- A trailblazer of the Indian healthcare system. India as a country had been fighting some undefeatable demons in the healthcare sector since independence. On one side we have a major chunk of population which cannot afford quality healthcare, on the other side we have a sizeable chunk of growing middle class whose spending...
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How to tame the industry giants the Tesla way? Tesla was somewhat of a misfit in the auto industry, they weren’t doing things the way the industry was used to doing. Their product lifecycle resembles more to that of a high tech product than an automobile. Automobiles especially cars have been the most treasured inventions...
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The rise of Tata motors. How does a business redefine itself and make customers take notice of it? Read on to find out how Tata Mototors succeeded in doing that. The TATA group has been a formidable force in the business ecosystem of India. Celebrating 150 years of their existence TATA group is one of...
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Things a new business shouldn’t do: snapdeal’s case study. Are you planning to start a new business? Read on to find out what are the type of mistakes you should definitely avoid.   With a population of 1.3 billion and rapidly increasing number of mobile consumers, the Indian e-commerce market is one of the largest...
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The billion dollar saga: The secret of Swiggy! This is the Part-2 of the two part article I’ve written about the current landscape of F&B businesses in India. I advise you to read the part-1 before moving with this article.   In the previous article we learnt about the shift that technology is causing in...
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Evolution of F&B industry and it’s future. This is the Part-1 of the two part article I’ve written about the current landscape of F&B businesses in India. Everyone’s a Foodie at heart and from the times immemorial since the early humans discovered fire and the art of cooking, food has always remained an integral part...
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